Aug 212008
 
The Fake Beer Commercial Too Dirty (and Sexist) For YouTube

The Fake Beer Commercial Too Dirty (and Sexist) For YouTube

The net is abuzz with a fake beer ad that is making the rounds as the newest sexy viral video. With high production values, a sexy star, and more than a hint at highly explicit group activities, it’s no surprise that it is popular. But this isn’t your typical beer ad, and Guinness wants you to know that they have nothing to do with it. In fact, they’ve even had it removed from YouTube in a quest to keep consumers from associating such a naughty clip with their product. No banned bits are shown, so what’s the big deal? Read more (and get a link to the video, for as long as it lasts) after the jump.

“Share one with a friend,” the text reads, above the image of woman who serves as a drink holder while she rocks back and forth, bouncing a bottle of beer in the small of her back. The ad implies that she gives oral sex to one mysterious partner and gets it doggy style from a second. They take turns drinking from the beer that rests precariously on her back. Then, a third man’s hand creeps up from below to grab a swig of beer as the text reads “or two.” Soft slurping and squishing sounds can be heard from start to finish.

Rightfully, the feminist bloggers have risen to the occasion, decrying the portrayal of a woman as a beer holder as well as the 3-male foursome. I got into a little debate about this with my partner, as much for the fun of debating as anything. He did not find the video arousing at all (her minimized movements were too silly), and was disturbed by the woman-as-beer-coozie image. I had to laugh about the wobbling bottle, and just rolled my eyes about the human table. While I certainly recognize it as sexist, it’s what I expect from a beer ad (real or otherwise) but with more creativity.

He did bring up a point I hadn’t noticed.  I took the phrase “gang bang” for the title of this post after a feminist critique I read that did the same.  He noted that the term gang bang implies rape or at least degrading and extreme group sex.  Neither of us saw this video that way, regardless on of whether or not we liked it.  The makers of this fake ad may have gone too far in one direction, but have the critics gone too far in another?

Thing is, I did find the video hot. Yup, a female viewer raised a lusty eyebrow. At this point, I tried to turn the conversation to a discussion of how it’s a leap too far to assume an unhappy backstory for our busy commercial star. After all, if it were a man in the middle of three women with a beer bouncing on his tummy, no one would worry about his character’s emotional state. Why can’t ladies be lusty and seek (or at least fantasize about) this kind of pleasure? See the recent posting on swinging for proof of that.

My sweetheart agreed, but felt that the sexism of the ad outweighed any potentially liberating ideas or eroticism. I can’t really argue with him on that. But would I be willing to hold the beer in such a way? That’s what the bedside table is for, boys.

View the video (until it is removed) – here

Read a feminist argument against the fake ad, and in support of Guinness – here

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