Sep 242008


Have you ever told someone you love them in order to get sex?

Survey questions include: Have you ever told someone you love them in order to get sex?


Thanks to, who sent me this press release. I get quite a few of these by email, but this one was actually pretty interesting.  The sampling is sketchy for research purposes, but I can see the value.  Most of the questions are written well enough, although I wish we had the ability to mark more than one answer with some of them!


 The widespread adoption of the Internet makes it the most powerful communication tool ever devised, and can enable research on a scale that would have been unimaginable 20 years ago.  One of the first companies to successfully conduct research on a truly massive scale is Sex Health Guru, which created the largest sexual health research tool ever built.

To date, the Sex Health Guru Survey has generated more than 1.2 million responses, and continues to grow with thousands of new responses every day.  To achieve such high levels of participation, the survey uses a calculated mix of serious research questions and questions designed to entertain.  By engaging the user in this way, and offering complete anonymity, the survey creates an environment where users feel comfortable answering the serious questions honestly.

more after the jump: Continue reading »